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The urban engineer and his role in construction practice
Tlamková, Anna ; Tichý, Jan (referee) ; Pavlovský, Tomáš (advisor)
The diploma thesis in its introductory descriptive part defines all the theoretical foundations and contexts associated with the concepts of urban engineering and urban engineer. The theoretical information is followed by the analytical part of the work, which contains interviews with real authorized urban engineers. With the help of the respondents' professional experience, the real role of the urban engineer in construction practice and the activities he should perform in such a role is subsequently formed. In the end, the obtained information is transformed into a practical example, which demonstrates the illustrative implementation of the knowledge of an urban engineer within the real functioning of the practice.
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Suggestion of Change of the Marketing Mix of the selected Ice Hockey Club
Bureš, Michal ; Šturma, Pavel (referee) ; Mráček, Pavel (advisor)
This Bachelor thesis deals with the usage of marketing mix of selected hockey club. Theoretical introduction of some marketing knowledge in the first part of the text is further used for an analysis of current marketing activities and approaches that the selected business in the sports industry applies. The analysis is done based on questionnaires and personal interviews with fans, who are considered to be customers. The thesis concludes with real suggestions for improvement of the club’s marketing mix taking into account the opinions and feedback from the fans with special focus on the improvement of sports services and the club’s image.
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Proposal of Marketing Strategy for Travel Agency
Lašáková, Petra ; Hladíková, Kateřina (referee) ; Šimberová, Iveta (advisor)
I prepared the dissertation to make marketing strategy for travel agency. This strategy is focused to confirm the market position on the travel market, obtain the new clients and keep the current and also increase turnover. It has to may result from the marketing strategy which customers are the most important for the agency to make right advertising plan. It has to be known the ways how to attain the target.
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System for People Detection and Localization Using Thermal Imaging Cameras
Charvát, Michal ; Kempter, Guido (referee) ; Drahanský, Martin (advisor)
V dnešním světě je neustále se zvyšující poptávka po spolehlivých automatizovaných mechanismech pro detekci a lokalizaci osob pro různé účely -- od analýzy pohybu návštěvníků v muzeích přes ovládání chytrých domovů až po hlídání nebezpečných oblastí, jimiž jsou například nástupiště vlakových stanic. Představujeme metodu detekce a lokalizace osob s pomocí nízkonákladových termálních kamer FLIR Lepton 3.5 a malých počítačů Raspberry Pi 3B+. Tento projekt, navazující na předchozí bakalářský projekt "Detekce lidí v místnosti za použití nízkonákladové termální kamery", nově podporuje modelování komplexních scén s polygonálními okraji a více termálními kamerami. V této práci představujeme vylepšenou knihovnu řízení a snímání pro kameru Lepton 3.5, novou techniku detekce lidí používající nejmodernější YOLO (You Only Look Once) detektor objektů v reálném čase, založený na hlubokých neuronových sítích, dále novou automaticky konfigurovatelnou termální jednotku, chráněnou schránkou z 3D tiskárny pro bezpečnou manipulaci, a v neposlední řadě také podrobný návod instalace detekčního systému do nového prostředí a další podpůrné nástroje a vylepšení. Výsledky nového systému demonstrujeme příkladem analýzy pohybu osob v Národním muzeu v Praze.
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Marketing Mix of a Company
Pospíšil, Vojtěch ; Hladík, Petr (referee) ; Kaňovská, Lucie (advisor)
This bachelor’s thesis deals with marketing mix of the Tiskárna Pospíšil company. Subject of this thesis is to analyse current state of the company in terms of marketing mix and to create my own suggestions for improvement. The theoretical part defines the terms marketing and marketing mix, which are subsequently applied in the analytical part, where the company is analysed. The last part proposes marketing measures that will lead to the acquisition of potential new customers and improve the promotion.
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Implementation of current European principles of public space solutions into Czech cities
Černý, Patrik ; Erben, Adam (referee) ; Pavlovský, Tomáš (advisor)
The goal of this thesis is to define the current public space of a city and to introduce its main elements and characteristics, also the planning principles of public space and types of public activities of a citizen in a city. The thesis is mainly focusing on the ideas and principles of a Danish architect and urbanist Jan Gehl, after who I am describing types of cities and as well as the analysis of main principles in city planning according to the book Cities for People. It describes the relationship between the citizen and the city and it follows the main questions of creating an ideal public space for its residents and visitors. After the conducted detailed research of a specific place, the thesis establishes positive and negative aspects of the given space and creates a methodology for designing the public space. Thanks to qualitative questionnaires, I evaluated the views of citizens on key questions about the quality of given public space.
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Landscape of mining
Frič, Miloslav ; Ryška, Pavel (referee) ; Vaněk, Vojtěch (advisor)
The landscape of surface mining is a visual play that expoits the land on this large format drawing. My work investigates the limits of hanged art piece through the use of video projection and camera. The spectator is not limited by a clear thought framework but urged to experience a visual experience in this very place and time.
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To Dvur Kralove by train - Transfer Terminal in Dvur Kralove nad Labem
Juránek, Marek ; Svojanovský, Viktor (referee) ; Žalmanová, Petra (advisor)
The terminal is becoming a heart of traffic in Dvur Kralove nad Labem. Linking of train and bus transport is inspired by a shape of a “courtyard” - open space, that is surrounded by buildings. This is a stage where acts of transportation, meetings, happiness and worries take place every day. Space has been designed so people don’t only use it for a purpose of transport, but also to enjoy moments of free time. The appearance gives a futuristic impression, however respects city’s history and tries to enrich its surroundings, so it doesn’t become just another place where people like to spend their time. Although trains and buses enter terminal from 21st century, design respects also its history as well as surroundings and use a form and function to promote them. “courtyard” terminal is a place for meetings and goodbyes, where a time flows and journey to adventure begins.
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Kohoutovice - city district of three centers
Tlamková, Anna ; Tichý, Jan (referee) ; Pavlovský, Tomáš (advisor)
The work in the introductory part briefly outlines the historical and current development of the Kohoutovice district in terms of historical events and urban development. Subsequently, the work focuses on a detailed analysis of the three potential centers of this city district. Each center is evaluated on the basis of predetermined criteria that describe the relationship of the selected centers to their visitors. The analyzed criteria are then evaluated and compared in order to select the most suitable of the three solved areas for building a full-fledged cultural core of the municipality and a cultural background for the Kohoutovice citizens with regard to the future urban development of the municipality.
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